At the start of my degree the first project assigned was to create about 'yourself' with the one guideline of not being in the video 'yourself'
The Result was this video.
This short film was created in response to a brief provided by 'The Cinema Museum' in south London
This film was made to encourage private donors to support the museum by appealing to those who are truly passionate about cinema and respect the art form.
Below you can find the strategy that accompanied the video.
This is an original concept that is still in the process of being developed with a graphic designer based in the US to bring the idea to reality.
Presenting 'Stack The Deck'
This Concept was created as part of my BA Advertisng studies 2nd year portfolio.
Long copy has always been a interest of mine and being an avid user of Amazon Prime, when we were throwing around ideas this one seemed to stick.
Copy - Myself
Design - K Kelly
This project was taken on by the ambient agency RIOT. The goal was to promote the events surrounding the visit of Julisa to the London College Of Communication.
(RIOT AMBIENT AGENCY)
This Campaign was created in response to a live brief given by members of the PFA.
The main goal that the client wanted to address was homophobia within professional football.
The client stressed that the message needed to be clear concise and to the point.
Presenting 'Either way its all about the balls'
SXT is a service for anyone to get discreet advice on sexual health matters. This campaign was created in response to a brief provided by the vice president of the company when he addressed all ambient agencies within the university of the arts.
The goal of the campaign is to encourage people of all ages to practice safe sex and remove any stigma that undoubtedly surrounds sex and or sexual health in some communities
RIOT is an ambient agency formed in 2014 to respond to creative briefs assigned by various personalities and businesses.
Bogdan Cucos - Art Director
Katie Jane Clarke - Copywriter
Erica Tao - Producer
Kamua 'K' Kelly - Account Manager
Ari Unsdorfer - Creative Director
This Print Campaign was put together in response to the NEW YORK ONE SHOW - YOUNG ONES KIDS VS TECH brief.
The Brief required the team to 'take a stance' on the allegation that kids are not experiencing a real childhood because of their over exposure to technology.
The Stance we took was a light hearted print campaign aimed at promoting a balance between kids having really childhood experiences and their use of tech.
Showing Children using technology while the should be doing 'kid stuff' or just kids becoming all too familiar with technology nudges parents to keep an eye on the when and the where the tech is used.
THE TRASH LIGHT.
Designed as part of a assignment during my BA in advertising the trash light is an proposed solution to britain's billion pound litter problem.
The trashlight is designed to give a positive association with putting litter in the bin.
There have been many methods put in place in order to tackle the litter problem. In many parts of the world foot prints have been painted on the floors that lead to a trash can. This was introduced on the premise that people don't bother to find a bin and thus drop it on the floor. the response to this project has been largely positive.
Taking This a step further I Made an attempt to modernising the dustbin it self.
Humans like every biological being are attracted to light. We are drawn to light for many reasons. The more light there is the more information there is to be taken in. instinctively we are drawn to it for its warmth. We associate light with mostly positive things. This relationship humans have light led me to believe that it could be harnessed to solve human problems. Littering is a human problem
By installing n newly designed visually appealing and interactive dustbins dustbins in areas with a high amount of pedestrian footfall the goal is to make putting things in the bin more appealing to people then littering
The trash light is designed to attract people to it. Energy efficient bendable light strips wrap around the body of a trash receptacle. The lights remain at a soft pulsing glow of a variety of colours when inactive to increase its viability.
Pressure pads will encircle the floor sounding the bin and will when activatedcause the lights sounding the bin to pulsate quickly. the purpose of this feature is two fold. the first being that when someone approaches the bin to do dispose of something they will get the feeling that they are doing something more than throwing away garbage. the second purpose is to greater increase visibility upon interaction in order to entice others to follow suit.
Motion activated sensors are fitted at the top roof of the bins which respond to garbage being thrown in. this will trigger the lights to change to a solid colour in order to respond in realtime to someone throwing garbage away and interact with the person as opposed to just being a receptacle for garbage.
The entire experience of trash lights is designed to tackle the littering issues that many countries face by making the dustbin more appealing to the eye and by using technology that allows us to respond to peoples actions it gives people a reason to throw something in the bin other than its good for the environment.
This was created as an exercise in constructing long copy ad's